Press Pause Play is a feature-length documentary that is part inspiring, part demoralising and all stunning. Using a patchwork narrative, it explores the constantly evolving landscape of digitally-empowered creativity. A lot of amazing new work is set against the views of industry veterans, who spend a lot of time bemoaning the demise of creativity as the domain of the cultural elite. A typical tale of freedom and choice pitched against the profitable machine. The juxtaposition of hope and inspiration played against maintaining the status quo, was extremely powerful. In my opinion, creating, as an active endeavor, is generally more fulfilling than consuming, and I see nothing wrong with a world full of individuals and groups creating in earnest. In the end, the best talent will still rise to the top, as there will always be plenty of consumers with an ear and eye for what is great. After all, being a producer does not prevent me from consuming: rather, I think it makes me a more thoughtful, engaged consumer.